The Game with Alex Hormozi · 2025-04-21 · 35 min · 8,173 words

5 Things I Just Learned After 14 Years of Business | Ep 846

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Five business lessons that I just learned crossing 250 million in 2024. So the first one was the cost of change. It was the first time that I've actually quantified how much does changing something in the business actually cost. So if you would imagine a straight line, right, and saying, okay, this is normal business activity, right? Straight line is going across.

Now let's imagine we want to change something, right? So that's like our normal revenue. But then we decide, you know what, I'm gonna change something in the business. So what ends up happening is this little line kind of dips down. And I've estimated just for my kind of like this again, there's no science behind this, just my estimate, that I get about a 20% decrease in effectiveness across any function that I'm going to change, especially if it's manual.

Now, if you split as a headline, that's different. But if you're like, hey, We're changing our onboarding processor, we're changing our sales processor, we're changing our outbound processor, we're changing our something that people are involved with. We tend to get a decrease immediately of 20% in a performance, all right, which is pretty significant. And so as soon as I realized that we had almost this guaranteed cost of change, which is about 20%, I was able to quantify

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