Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Yeah. Yeah. You can imagine the Confusion. When when you

Are studying to become a lawyer. And then I move to Colorado and I'm waiting tables and I'm like, yeah, I'm getting closer to going back to school. You know, I'm in a college town now and everyone's so then I come home and I'm like, hey, I've I've got something I want to show you guys. I'm really excited about it. And they're like oh you know Is this a college application or are you going back to school? And I'm like, and I take the lid off the shoebox and I'm like I want to make peanut butter.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Roz, and on the show today, how Justin Gold used his home food processor to make a better tasting peanut butter, and turned Justin's nut butter into a category defining brand. There's a strange thing that happens when you build something successful, and you'll hear this from a lot of founders. The chase?

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