Pret & Itsu Founder: How I Built TWO Billion Dollar Brands At The Same Time!: Julian Metcalfe

I love failure. I fail every day. I don't care about Get on with it. As all the fish When you look back at print I have no idea what I was doing. It wasn't plan. Endless moments of magic. Moments of bizarre creativity and confidence. What was motivating you? I wanted to make a difference. I suddenly found myself with this responsibility to open a restaurant. From that start we built

Seventy six of them. We started developing it so it could become The future. Both parents.

My mother committed suicide when I was seven. That created a loneliness. To create something new, you've got to put yourself in slightly uncharted territory. Business isn't just business to you, is it? It's not just about the money. No, and it shouldn't be to anyone. I'm far more interested in the relationships with the customer and the staff and the product. I was obsessed by that. Obsessed. It's incredible what people can do, but people don't trust them. People don't nurture them because they're too busy being selfish nurturing themselves. I don't even want to go into it, but I want to hear it.

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