Advice Line with Gary Erickson of Clif Bar

Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week I'm joined by a legendary founder, a former guest on the show who will attempt with me To help you. And if you're building something and you need advice, give us a call, and you just might be the next guest on the show. Our number is 1800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to be able to do it.

Don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. And we'll put all this info in the podcast description. Alright? Let's get to it. With me this week, one of our very first guests on the show. Gary Erickson. Founder of Cliff Bar, Gary Erickson.

Welcome back to the show. It's so awesome to have you back. Thank you, guy. Um, so Gary, when you were on the show You and your partner Kit were still the owners of Cliff Bar at the time. Uh though your employees

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