#270: Allison Ellsworth, Founder & Lead Creative, poppi – Build your brand
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Hello everyone and welcome to another episode of How Leaders Lead. Today we've got Alison Ellsworth on the show. She is the founder and creative lead behind Poppy, the brand that is making soda fun again. You might remember Allison from Shark Tank, and after that memorable appearance, everything since then has been a rocket ship for the growth. of Poppy.
They've taken over TikTok, they've won over celebrities, and they recently sold to Pepsi for $2 billion. In this episode, Allison shares how to build a brand that can move fast and disrupt in all the right ways, and a brand that knows exactly how to stay culturally relevant. Enjoy this episode with Allison and I'll see you at the debrief. Change is the only constant in life, right? Things are always changing.
And those that can embrace change as a leader, I think are going to be way more successful. You know, I love your jacket, but I also want to tell you something. I've been loading up on your flavors. I mean, and let me tell you how I got introduced to Poppy. You know, a couple years ago, I I go to my grandkids' house and my granddaughter said,
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