Graduate Hotels: Ben Weprin

No one had done it. I was like, why anybody done it? Why hadn't somebody built a brand? There's all these brand around whatever it is, but nothing around university nostalgia. Why anybody doesn't? I figure it out pretty quickly.

It's hard. Easy to say, hard to do, but That's actually a great recipe for a new business, too. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They don't.

Guy Raz and on the show today How Ben Webren found a wide open opportunity in a space most of us would never look. Chain hotels. And grew graduate into a brand that's made its mark on college towns across the country. Before we start today's episode, I want to tell you the brief story of this show, why we do it, and

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