How Laura Modi Is Rewriting Baby Formula
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I went into motherhood grounded in all of these beliefs and expectations that my body would be able to exclusively breastfeed my babies. Five days in to having my first kid, I got mastitis and it got to the place where I wasn't able to get enough milk out to feed my child. And the alternative for me to feed my child was going to a pharmacy to buy my baby's food. And I was riddled with guilt.
Formula is food. Why are we also going to a pharmacy, which is typically a place that you would go purchase drugs for a medical need? Your ability to not be able to breastfeed shouldn't be seen as a medical problem. There's been so much shame and stigma tied to how you feed your child that We have to develop a new relationship with it.
Laura Modi is the co-founder and the CEO of Bobby, the first women-led organic infant formula company driving policy and cultural change in early nutrition. Now, before founding Bobby, she spent six years at Airbnb where she led global host experience and trust initiatives. In 2025, she was named one of Times magazine's women of the year for her leadership in reshaping how America feeds its babies. I started looking at the nutritional standards that the FDA. DA had said and was questioning why hadn't they really evolved over the last 30 years?
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