12 Persuasion Hacks I Use to Sell Anything | Ep 888

I've been in business for 14 years. We spend tens of millions of dollars per year in paid advertising. And in this video, I'm going to share something I've never shared before, which is that I have 12 internal hacks that we use whenever we write any piece of advertising or copy that goes out to sell stuff. And I'm going to give you all of them. All right, this is very exciting.

I haven't shared this publicly ever before. And so I want to give you 12 persuasion hacks to get anyone to buy. And I'm calling it that, but fundamentally I have rules of copywriting that I have as an internal document that I check when I write every piece of copy. And so fundamentally, no one knows you exist. They don't care about you or your product.

And so you have to convince them. And so I've spent tens of millions of dollars on ads just like last year alone. And these are the commandments that I check off for every single piece of advertising that we write, every piece of messaging, every video sales letter, every landing page. And this checklist is my internal checklist and I'm just going to give it to you. So there are 12.

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