diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Hey, it's Guy here. So this week we're revisiting my conversation with Mark Lori, the founder of diapers.com and jet.com. It is An incredible story. You will learn so much in this episode. Anyway, Mark is now working on a new business called Wonder. It's a high-tech food delivery concept. And back in 2024, he joined me on the Advice Line podcast. And he talked about some of the challenges and changes that Wonder is facing, so if you want to hear more about that, you can scroll back in your queue. But for now, let's hear how it all began with Mark's earliest business and diapers.com. Here's our conversation from May of twenty twenty one. Enjoy.

In the early days, believe it or not, we'd actually go to the wholesale clubs. So BJ's, Sam's Club. And we would buy the diapers. And you were just paying full price for these diapers? Full price, no discount. Then you gotta mark it up on the website. So why would somebody buy them from you on the website? We didn't mark'em up. You didn't mark them up?

No, we just lost more money. So you were basically losing money to make it more convenient for people to get diapers. As one investor liked to say Let me get this straight. So You're selling a dollar for ninety cents. Welcome to How I Built This.

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