Supergoop!: Holly Thaggard

I had created these sunscreen swipes and apparently um the swipes were a huge hit. So I would go around to stores during that period and uh the swipes were always gone. They were just wiped off the shelf. But the problem was I knew that my sales couldn't be great if there were no products on the shelf. And so I'd go into as many stores as I could with swipes in my bag and literally like stock the shelves. Like I Give them product.

Just crazy, right? From NPR? That's how I built this. show about innovators, entrepreneurs, idealists, and the stories behind the movements.

Guy Ross and on the show today. how Holly Thagger decided that sunscreen should be used every day and at every time of year, and how that idea grew into the multi million dollar brand Supergoop. There's a concept in business known as product market fit. It was popularized by the well known Silicon Valley venture capitalist Andy Ratcliffe.

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