5 Businesses. 5 Fixes. One Playbook | Ep 894

Like as a physical product e-commerce owner, like your core most important skill is the brand. Like you can't outsource that. It's the most important thing. Like, so you need to learn the skill of branding, which is fundamentally making associations with things that people in your audience find positive. How's this morning?

Good. Super tactical? Yes? Okay, good. I always I always want to make sure uh we do that.

You might be wondering why we kind of organize things this way. Well, first off, it's because we've just iterated it a bunch of times and it worked out. But basically, we wanted to make sure one key thing happens, which is that you allocate resources towards the thing that gives you the highest return. And so fundamentally the difference between entrepreneurs who move faster versus the ones who move slower is in that they actually physically move faster or slower, so that they choose the right things to do and more importantly the things not to do. Because it's we have such limited resources.

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