660. The Wellness Industry Is Gigantic — and Mostly Wrong

The global wellness industry is estimated at around $7 trillion and it's growing fast. I guess you could see that as a great thing, that so many people have so many resources to devote to their well-being. We should say that what the industry counts as wellness can extend pretty far, from anything to do with your sleep to home cold plunges, from high protein everything to biohacking with untested peptide injections from Chinese labs. Before there was social media or podcasts, books were the primary vehicle for spreading the wellness gospel, and there are still thousands of books published in the space every year.

But the book we're talking about today has A title that may seem out of sync with the current wellness trends. Eat your ice cream is the name. That is Ezekiel or Zeke Emanuel. He has been on the show before talking about GLP1s and the dysfunctional American healthcare system.

He has been a key player in that. system. He is an oncologist, a bioethicist, a professor at the University of Pennsylvania, and a policymaker who helped draft the Affordable Care Act. In his new book, he argues that most wellness advice today manages to be both too complicated and too simplistic. A lot of the wellness gurus and influencers out there, they have to get on social media daily, they have to write something, and they make things way too complicated

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