How Leaders Lead with David Novak · 2025-06-19 · 60 min · 12,615 words

#244: Sanjit Biswas, Cofounder and CEO of Samsara – Big eyes, big ears

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When we get on site, I always tell people like big eyes and big ears, like let's see how these operations really run. Let's listen to where those pain points are. So I love it in terms of helping me understand what problems need solving next. You can build fast, you can scale smart, but if you're not solving the right problems, what's the point? Welcome to How Leaders Lead.

I'm David Novak and every week I have conversations with the very best leaders in the world to help you become the best leader you can be. My guest today is Sanjet Biswast, the co-founder and CEO of Samsera. It's a company that helps digitize physical operations and logistics so they're safer and more efficient. This isn't Sanjiit's first rodeo. Before this, he co-founded Meraki and sold it to Cisco for over a billion dollars.

And what drives him is the mindset he calls big eyes, big ears. I gotta tell ya, I love this phrase so much and I just wish I'd had come up with it. And you're gonna love it too. Because it's all about staying close to your customer. You watch what they struggle with, you listen to what they can't quite articulate, and when you do, you uncover the problems that actually need solving.

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