16. Advanced Offer Stacking. How To. | $100M Lost Chapters Audiobook

Advanced offer stacking. How to The amount of money you make is directly proportional to the amount of goodwill you have multiplied by the amount of offers you make. Frank Kern, Timeless Copywriter and Marketer. Before we dive into this, there's one strong warning I must make. Adding more offers and services is a fast track to adding operational complexity.

That makes business hard. If you're looking at your own business, you want to look at things that you can do to add revenue that add little to no cost, time, money, or complexity. If something is going to add complexity, it had better be worth it. Lots of profit or very little cost. Keep that ratio high.

I think of a conversion process like an accommodating resistance exercise. What that means is that in exercise physiology, the perfect rep is repetition of exercises that maximally match your ability to generate force every point in an exercise and with each repetition to get proportionally lighter so that you're always 100% effort at all times. This allows you to work a muscle more efficiently, gaining strength and muscle faster. For example, you're much stronger at the top of a squat than you are at the bottom. This is why experience lifters add bands and change their barbells to get it to be harder at the top where they're strongest and lessens at the bottom where they're weakest.

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