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How I Built This · 2026-10-15 · 46 min · 8,203 words

Advice Line with Tara Bosch of SmartSweets

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This episode of How I Built This is presented by Engine, the modern travel and spend platform built for businesses that are growing. Book faster, save more, and watch your rewards stack up. Stay tuned later in the episode to hear how Engine is helping thousands of businesses travel smarter. Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. Joining me this week is Tara Bosch, founder of the low sugar candy company SmartSweets. Tara, it's great to have you back on the show. Welcome back. Honored to be back here. Thanks for having me. So of course you were first on the show uh in twenty twenty four and you told us uh about the origin story of smart suites and how

I still think of of how you experimented with making gummy bear recipes in in your kitchen to building a company that that sold a majority steak for Reportedly for three hundred sixty million dollars. It's just an amazing story. We will put a link to that story, uh to that original episode in the show notes if you if you guys haven't heard it, because it is a terrific episode about a founder who was very young. Um you s you dropped out of college at twenty one and you had no background in food science and then you built it into this Incredible brand. Um I know, Terra, you are you're not

operationally involved in smart suites on anymore, but you are in startup mode. You've got a brand new company. I'm excited to hear more about tell tell us about this new Venture that you're doing. Yeah.

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