6. Discount Promotions | $100M Lost Chapters Audiobook

Discount promotions. A discount turns wants into haves. Why pay more when you could pay less? Understanding discount offers. Fundamentally, free and discount offers operate very similarly from a money model perspective.

Basically, they create a perceived value discrepancy that on its own can drive action. That being said, I personally am not a big believer in marginal discounts. say 5 to 25% off. It's just not enough to drive real behavior in my opinion, and basically just cuts in a margin. Instead, we're just gonna be talking about massive discounts, 50% or more.

Those are the types of numbers that people respond to. And they drive action from a population that otherwise wouldn't act. And that's what you have to accomplish with free or discount offer. It has to get people who wouldn't otherwise consider it to respond. No, most of the time, when talking about discount offers, they will only make up a component of your offering, not the entire thing.

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