Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more

Ellen Averna is possibly the single most experienced and smartest person on growth strategy in the entire world. I am not being hyperbolic. Elena led growth at Miro. Survey monkey and now at amplitude.

And she's worked with companies like MongoDB. Netlify N HP. To help them figure out their growth strategies. In our chap. We cover B2B growth strategies, what's changing in B2B growth.

Why freemium? is usually a better path than going trial. Why every company should be thinking about their product led growth strategy? How product like growth often gets crushed. As you move up market and how to avoid that, the emergence of product led sales.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

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