How to hit revenue targets in a recession | Sahil Mansuri (Bravado)

It's hard to Plan. what you should do for all of twenty twenty three. And I think the advice that most founders are getting from their boards is when you have limited visibility, you have to plan in the most conservative way. And

On the one hand, of course, that's true. Like you have to be conservative. But on the other hand, you don't want to be unreasonably conservative. Because you know, s you don't want to be floundering from like, Oh, we're screwed to everything's better to we're screwed to everything's better. And so the way I think about setting up a a plan when you have limited visibility and some major headwinds.

Is Setting up a really conservative plan. And then having milestones, short term milestones that unlock the ability to lean into growth and spend. Based on hitting those targets.

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