Throwback: Finding Constrictions In Your Business Will Lead To Growth | Ep 547

Welcome back to the game. Today's episode talks about a business that I actually saw lost millions of dollars due to one thing, which was not understanding the true constraint of their business. And so inside, I'll talk about a huge recruiting mistake that they made because they weren't focusing on the right constraint within their talent pipeline, which is something a lot of people don't talk about. Then I'll outline something called the quad marketing calendar, which is I actually have super old concepts of mine that I don't talk about nearly enough and I think about I think about way more than I talk about.

So I think you'll enjoy it. And then finally, a proper talent acquisition funnel and how it should work in parallel to a customer acquisition funnel from lead generation, lead nurture, interviews, onboarding. The same concept just applied to getting talent. I was sitting in my quarterly leadership meeting where everyone had flown into Vegas for two days to talk about the next quarter and our goals for the company. And I stood there and I was listening to what they were saying and I wanted to light my head on fire.

What transpired next was a problem-solving process that I want to share with you because it unlocked $10 million to $12 million in annual revenue for us that we had not been able to unlock for two quarters. because of one simple misdiagnosed problem. And so the purpose of this is to hopefully get you to one, avoid making that mistake, but two, be able to use this framework so that you can solve the right problems in your business. So inside of our quarterly meeting, for two quarters in a row, my sales manager set the goal that they wanted to add six more outbound rows. Two quarters in a row.

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