#268: Gregg Renfrew, Founder and CEO of Counter – Step back to move forward
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Hello friends and welcome to another episode of How Leaders Lead. Today we've got Greg Renfrew on the show. She's the founder and CEO of a clean beauty brand called Counter, and in this episode she opens up about the emotional and strategic roller coaster behind one of the most dramatic stories and recent business history. What I love about Greg is that she is a woman leader that leads with her emotions. But she also knows when to create that emotional distance between her and what's going on in the business.
And I know you're gonna learn a ton about how to lead well in difficult situations through this conversation with Greg. Hope you enjoy it. It was really, really hard. It was really humbling. It was really humiliating publicly.
It was like we just made this huge announcement. I'm like this unicore entrepreneur. And it's a billion-dollar valuation, and like I'm the next thing, and then I'm out. You know, Greg, I can't, I gotta ask you, I'm looking in the background and I see this sign that says, oh baby. I mean, is there anything of significance about that or is that just just your personality?
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