Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Did either of you think a show based on us renovating houses, like how are we gonna Why are people gonna be interested in that, too? Hundred percent. I think we thought exactly the way we felt. Oh wow, people in We go are gonna get to see our work on television. Central Texas. Never thought.

My grandma. But didn't even ask them like how do you turn that into a TV show? Yeah. And I I didn't know, of course, because how could you know you'd never been on television, you don't even know anything about television. I have an actual phobia. of cameras. I was terrified.

Welcome to How I Built This. A show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Roz and on the show today, how Chip and Joanna Games turned their house flipping business in Waco, Texas, into a massive lifestyle brand called Magnolia.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.