transcript · 19,745 words

A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner

Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Tragic. Story and a tragic ending. It's hard to say if it's regrets, but is there anything different we could have done? Nicola Kilner. Co-founder and CEO of Desim and the Ordinary. This is the unthinkable, inspirational, and tragic story of how she built a$2.2 billion empire. I always just had this feeling that the only way to achieve financial freedom is entrepreneurship. And then I met Brandon. Brandon Truax. Founder of Dessium and the Ordinary. One of the fastest growing skincare companies in the world. A success.

The minute it launched we couldn't keep it installed. Producing four hundred thousand units every single day and valued at two point two billion US dollars. It truly happened what felt like overnight. And this is really where Brandon's behavior started to change. He'd gone from someone who there was just so much warmth to just this coldness in his eyes. I was suddenly pushed out of everything. And then I got fired. Abusive emails were being sent, firing people and copying the whole company in. Everything was played out on Instagram. Saying he was shutting down the entire company. The shareholders had to step in. But then things just seem to keep spiraling.

I don't watch you to help him. We've got breaking news right now of the founder of Dessium has died. Mm. What would you do if the person closest to you

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