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Advice Line with Michael Preysman of Everlane

Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

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Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free. Gyras.com. And we'll put all this info in the podcast description.

Alright. Let's get to it. Joining me this week is Michael Praisman. He's the founder of the clothing retailer Everlane. Michael, uh, welcome back to the show. Great to have you on. Super excited to be here. Thank you for having me. All right, so Michael, today we are gonna talk to founders of a few uh direct to consumer businesses that are, you know, looking to to kinda build buzz and and take their businesses

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