Advice Line with Joe Kudla of Vuori

Hello and welcome to the advice line on how I built this lab. Guy Rise. This is the place where we help try to solve your business challenges. Each week I'm joined by a legendary founder, a former guest on the show who will attempt with me

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My guest today is Joe Kudla, the founder and CEO of Viore, one of the best known athleisure brands out there. Joe, welcome back to the show. Thank you so much, Guy. Excited to be here. We're excited to have you. And if you guys haven't heard the story of Viore, uh we'll put a link in the podcast description, or uh you can search for Viore and how I built this on your podcast app. It's an awesome episode. Um, Joe, one of my favorite things about Viore is that it it really failed a few times before it took off. It it basically started out as a a graphic t-shirt and that that kind of fizzled out. And then you try to sell the pride to guys at yoga studios and that didn't quite work. And then finally

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