Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)

We talk about the ten X engineer. And we don't really talk about that. The ten X growth uh advisor or ten X growth person. But the same dynamic applies, you could argue it applies even more because the right growth advisor can have literally company changing impact.

The advantage of a growth advisor is It takes a long time to understand a channel. And certainly, you know, people have to know their stuff. They have to be very good at their craft, their growth craft. But also they have to be exposed. to

A large set of experiments or an environment where they've Just seeing what works and what doesn't. Once a growth advisor has that, it's Takes years to learn it, but it literally can take seconds, literally. to communicate that. It's one of those weird disciplines where the right person at the right time can literally say a sentence that changes the trajectory of your company. And you can't say that for a lot of different disciplines, but this is one of them.

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