Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Hey everyone, so this week we're revisiting one of our absolute favorite episodes in the archive. It's my conversation with Tom Ranks. He's the founder of Sun Bom, the Suntan Lotion brand, and it is such a fun story with so many surprises, I highly recommend this one. This episode first ran in March of twenty twenty three and I hope you enjoy it. Cocoa Beach just sounded like a good place for a sunscreen company, right? Like Coco Beach. Coco Beach. So we got a P.O. box in Cocoa Beach. And then we uh you know all the calls were getting transferred up, you know, and then we were getting transferred up to Grand Rapids. To Grand Rapids, yeah, too. Like in the middle of winter? Yes, so we'd be on the phone. I you know, nobody ever lied. But we we did say, you know, if they call and ask how the weather is

Just tell'em it's unbelievable. If it's snowing outside or whatever,'cause then you're not lying. It's unbelievable. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Roz, and on the show today, how Tom Ranks knew that a yellow gorilla on a wood grain background

Would be the perfect mascot for a sunscreen brand. built Sunbom into a$400 million business. Mm. A few years ago on this show, we interviewed the founders of Method, the cleaning supply brand. And if you heard that story.

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