Season 4, Episode 3: Instagram Revisited (with Emily White)

I can't believe that Instawalk tours were a thing. Like Facebook employees were led around campus to use Instagram and take pictures of things after the acquisition to learn how to use it. Yeah. Welcome to season four, episode three of Acquired, the podcast about technology, acquisitions, and IPOs. I'm Ben Gilbert, I'm David Rosenthal. And we are your hosts.

On our second episode ever, way back in twenty fiftin. We covered Facebook's acquisition of Instagram. And in fact It's The canonical example of an A plus that we use on our show. So today we'll dive into the integration itself, how Facebook spent a billion dollars

to take something from zero revenue to an app responsible for almost a quarter of all of their revenue today. And we are super. We are super lucky to be joined by the one and only Emily White, who played an important role in making this all happen. So who is Emily? So Emily today is a venture investor and the president of Antos Capital in Los Angeles, but previously in her career was a longtime executive at Google where she joined very early pre-IPO. Uh she worked with Cheryl Sandberg for 10 years, and she then continued to work for Cheryl by moving to Facebook in 2010. And then the topic of today's episode joined Instagram post acquisition as their first business executive.

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