18. Attraction Offer. Freemium. | $100M Lost Chapters Audiobook

Attraction offer, freemium. Lost chapter, author note. I ended up cutting this section because I didn't think it applied to enough businesses, but if you have a software and media business, any business that has close to 100% incremental margins, this is a dangerous but effective model used by billion dollar plus companies. I learned this by studying how freemium software companies upsold me. That being said, almost every one of these companies listed in the example section has funding.

If you do not have investors or large amounts of capital, I would not recommend the structure. That being said, I'm including as a way of presenting a complete picture of possible approaches. If you have something incredibly valuable, so valuable that lots of people come towards you without marketing, then you have something that qualifies for this structure, otherwise steer clear. Description. Freemi is one of the most dangerous acquisition strategies, but it also can be one of the most powerful.

This is definitely an advanced move. To be honest, I've seen it done incorrectly by smart people more times than I've seen it done correctly. One of the key points to understand about Freemium is that it is not a business model, it is an acquisition strategy. It's a very important distinction. The idea is you give something away that is so valuable that people come to get it and continually use it for free.

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