Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

the the thing that I just like to encourage founders and and product managers, what have you, is just don't be afraid of sales. There's a lot of people out there who like who would love to tell you a story that it's You know, it's magical or like, Oh, you gotta be a born seller or things like that. And it's really not, right? Like those people are just talking their Their book, if you will. And so just like getting good at at those behaviors is gonna You know, it's gonna benefit you in a myriad of ways.

Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. Today my guest is Pete Kazanji. Pete is the author of my single favorite book on sales. called Founding Sales, which I point every B to B founder to. He also runs a huge community of salespeople called Modern Sales Pros.

He's also the CEO and founder of Atrium, which is a SaaS product that helps you make your sales team more efficient through analytics and data. In our conversation, we focus on three things. One, why founders should be doing sales themselves for a long time. For hiring your first sales person. And also when it's time to hire that first salesperson.

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