Advice Line with Chieh Huang of Boxed

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you like help with. Alright, let's get to it. Joining me this week is Boxed co-founder Che Wang Ch So great to have you back on the show.

Thanks for having me back, Guy. It's uh it's gonna be a great conversation. So you, Cha, you were first on how I built this in 2021. And as always, if if you guys haven't heard that episode, we will put a link to it in the show notes. Uh but basically twenty thirteen you launched Boxed. which was an online bulk retailer that you um could get toilet paper and laundry detergent, and I think it was like five hundred of the most common household items, products, foods that people would buy. Um I remember you talking about you know packing up boxes and pallets of boxes coming to your parents' garage in New Jersey. And you guys sent out tens of millions of these boxes of groceries around the country. Um Since then, Boxed went public in twenty twenty one, uh and

you ran into some difficult times after the after the the pandemic ended and Unfortunately by by twenty twenty three you guys filed for bankruptcy, um which And sure was extremely difficult. I mean the story of building boxed And the success you guys achieved was

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