transcript · 14,660 words

The Lip Bar: Melissa Butler

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Hey, really quick before we start the show, the How I Built This Book is now a New York Times and Wall Street Journal bestseller. So thank you to all of you who ordered it and for your support of this show. If you haven't picked it up and you want to learn the secrets of how to develop an entrepreneurial mindset, How I built this the book is for you. It's now available wherever books are sold and in most countries around the world. Or by visiting how I built this dot com or

Guy Ross.com And thanks. When people came to my house, like it was literally a lab, like I definitely didn't have an apartment. You know, I've ruined stoves, I've lost security deposits. People would come over my house and want ice, and I have no ice because it's my my freezer is filled with lipstick molds. I'm like, oh if you want ice, you're barking up the wrong tree. I don't have ice, I have lipstick. Ha ha From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

Guy Raz and on the show today, how Melissa Butler launched a lipstick brand at her kitchen stove. got it into hundreds of target stores. All the while challenging an industry to change the way it thinks about color. and beauty. There are some industries that are really hard to break into if you're looking to start a business.

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