The 4 Ways to Beat 99% Of Other Businesses | Ep 851

I think you can beat 99% of people not by beating them in every possible facet, but just picking one thing to beat them on, and that's how you can win in competition. Now if you can do more than one, you dominate. What's going on guys? This will be either the absolute best video you ever see, the worst video you ever see, or somewhere in between. So what's it?

You can beat 99% of other businesses if you only pick one thing to beat them on. Now, if you can beat them in two vectors, you become impossible. But there's four that you can compete on. All right, and so that's what we're going to talk about. Now, the first of the four vectors is speed, right?

How do I do what I'm going to do faster than everybody else? Now, what's interesting about this is that I have been doing business for a minute now and I would say that of the four vectors, I'm starting with speed because I actually think it's the most important of the four. And I think the reason for that is that humans learn behaviors with decreased latency. Meaning if like like Facebook and and and Instagram or whatever you're watching this on, like has trained us to come back, not because they pay us to come back, but because they have compressed latency for some positive outcome.

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