The Game with Alex Hormozi · 2026-09-25 · 29 min · 7,123 words

How to Price a Service Business So It Actually Makes Money | Ep 1002

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

I'm gonna help a complete stranger build a $5 million per year business in 90 days, step by step. And at the end of the 90 days, we're gonna check in and show you exactly what happened. This is Joey. Enjoy. Joey, what's up?

All right, tell me about the business. Yes. Um, so my name is Joey Goon. My business is Utopia Experience. We are an event planning company out of St.

Louis, Missouri. Scale or fail, I am with 400 of my closest friends. So last year the average deal size for event planning was 34,000. This year uh trailing 12 months is 44,000. Audio visual average uh spend is between 20 and 150K per event.

That is the first couple of minutes. The rest is $1.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (29 minutes, 7,123 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.

get it now

Ready in about two minutes.

Pay once, no subscription. Credits never expire.

Transcribing every week? Monthly plans start at $9, about 23 cents an episode.

Secure checkout by Stripe. No account needed: we create one from your email. By paying you agree to the terms.