KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

Walmart came to us and like the buyer liked our product. And you know one of the most significant dangers is when a buyer loves you because sometimes you're not ready. And you couldn't say no to Walmart and we we didn't have salespeople or systems to check if our product was selling through. And one of the things that I learned in our industry. is you can get reports And look at your sales per store. What do you think it means, guy, if you're selling zero per store?

It means it's not good. No, no, that's what I thought. If you're selling zero, it could mean it's really not good, but it could also mean that the proc didn't even make it to the shelves. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. they built.

Guy Raz and on the show today, how Daniel Lubetsky tried to bring peace to the Middle East. And ended up building a five billion dollar snack empire. With kind bars. Starting a business with a mission in mind is great. I meet a lot of entrepreneurs who want to solve a critical social problem with the product they sell.

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