Threading the future of circular fashion with Peter Majeranowski of Circ

Hello and welcome to How I Built This Lab. I'm Guy Roz. So there's enough material in the cloth we throw away to keep making more clothes for decades. The fashion industry alone dumps 92 million tons of textile waste a year. And all of that cotton polyester is recyclable. It can all be used to make brand new clothing. This phenomenon struck Peter Majoranowski as a problem looking for a solution.

Peter founded a company called Circ. It's developed patented technology that can recycle polycotton, which is what the majority of our clothes are made from. And he's already partnering with some of the biggest names in apparel to try and reduce all of that waste. Peter actually started out his career in the Navy back in 1998, where he served on ships in the wake of the 9-11 attacks. I was on board a cruiser on its way into the Arabian Gulf.

uh quite a time to be in the service. Uh we immediately suspected it was Osama bin Laden and we were uh instead of continuing on uh into the Arabian Gulf, we stayed right where we were off the coast of Pakistan and participated in the response. So I had Really first row, uh front row seats to the conflict. Oh wow.

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