All episodes of How to Be Awesome at Your Job

How to Be Awesome at Your Job · 2026-05-11 · 45 min · 8,208 words

1151: How to Harness the Surprising Power of Ignorance with Alan Gregerman

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I believe we all have the potential to be remarkably creative. It's just we've got to open our eyes and pay attention and start thinking in different ways. We can figure out the stuff that matters most if we have the right mindset, that we don't have to know everything. that we should just get started. That's Alan Gregerman.

He's an internationally renowned authority on business strategy, innovation, and hidden potential, who has been called one of the most original thinkers in business today and the Robin Williams of Business Consulting. His new book The Wisdom of Ignorance, Why Not Knowing Can Be the Key to Innovation in an Uncertain World, shares how not knowing can become one of the biggest drivers of innovation. So you'll learn one, how to challenge assumptions that are keeping you stuck, two, why not knowing can often lead to better solutions, and six ways to unlock ignorance as a superpower. And if you want a summary

Right up with the actionable wisdom that Alan shares, I recommend you sign up for the free gold nugget email newsletter, which you can find at awesomeatyourjob.com. I'm Pete McKaitis. This is How to Be Awesome at Your Job. And now here's Alan. Alan, welcome!

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