Rick Steves' Europe: Rick Steves

Did you sit down and say, Okay, this is the strategy. We're gonna create a travel business and we're gonna do all these different things, or Do the things that eventually h happen kind of just happen haphazardly? No strategy at all. I never really wanted to look in the book and say, Oh, now you have a COO. Now you have a CFO. I don't even know what that stuff is until it becomes apparent, oh, we need a guy to do this. And then they go, Yeah, that's called a a a a CFO. We're just kinda going, Oh, that's why they have that.

Dram and PR is how I built this. Show about innovators, entrepreneurs, idealists, and the stories behind the movements. I'm Guy Raz and on the show today How Rick Steves backpacked around Europe on bread and jam and a few dollars a day, and turned his passion for no-frills travel

into a one hundred million dollar brand. Giving your products away for free? Doesn't sound like a winning business strategy. In fact, it's one reason why most regional newspapers in America collapsed when media first went digital. Because at the dawn of the internet age, Most newspapers made their content available online for free.

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