The Game with Alex Hormozi · 2026-01-06 · 27 min · 4,526 words

we made 106M in 72 hours. | Ep 929

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

I'm Alex Ramosi. Welcome to my $100 million Money Models book launch event. I think it's possible to put a book in the hand of every entrepreneur in America. I'm hoping that more people get into entrepreneurship. who are not, people who are in it do better, and the people who are doing really well help me on my mission to get the books in everyone's hands.

I thought it would be cool at the beginning to have the $100 million series do a $100 million launch. So the $100 million book series was actually written as one book. And it had offers, it had leads, and it had money models. This is a massive thing. I then broke it into constituent parts.

Each one stacked another layer of skills on top. So first you have your offer, then you advertise your offer, then you monetize the offer. Now it makes more sense when you think, oh, all three of these were one book. It was, but parsing them out like this made it better. The point that I wanted to prove when I started writing this stuff ages ago is that like I didn't have a brand when I did all the stuff that I did with Jim Launch.

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