The Game with Alex Hormozi · 2025-06-20 · 32 min · 7,164 words

Throwback: I Doubled A Business In 60 Days To Show It’s Not Luck | Ep 598

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If you cut the lowest percentage of the team and you have utilization, like you have space, you lose the lowest closing percentage people and you gain more closes just by shifting the closing rate overall of the team. When you make those changes, in my experience, salespeople get into a rhythm. Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning. I'm trying to build a billion dollar thing with acquisition.com. I always wished Bezos, Musk, and Buffett had documented their journey, so I'm doing it for the rest of us.

Please share and enjoy. I have 13 portfolio companies and I just doubled one of them in 60 days by solving five key problems. And what I'm going to do is show you the data of what it was before, why it was wrong, what we fixed, and what happened after. Enjoy. So this is the second smallest company in our portfolio.

It's started by three young founders who are all sad because they uh were not making the amount of money that they wanted to make and they had these problems and they were riding this very bad roller coaster that they were desperately trying to get off. And a lot of that was because they didn't have processes in place for each of the key functions of acquisition. They also had a lot of product problems, but I'll get to that later. As an investor, when I see a problem, I really do see it as an opportunity to increase value. And that's what I get excited about.

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