Part 4: Attraction Offers Continued | $100M Money Models Audiobook

Decoy offer. Which one do you think will get you the best results? June 2014. John, my second mentor, retired early. He spent his retirement raising his girls, playing golf, and hanging out at his lake house.

He was a man who had lived. Once in a while, he'd invite me to his lake house, and on those long drives, he taught me things about life and business I use to this day, like the difference between price and value, the pros and cons of low cost offers, high volume, low price business models, differences between recurring subscriptions and one-time transactions. and the art of keeping things simple in business and life. John was great company. I often wished we would drive forever so I could soak everything in.

To him, this was just another story to pass the time, but to me, it was a lesson I would never forget. The five day, five dollar VIP tanning pass. You see, the beauty of the $5, 5 day pass is everyone thinks they can get tan in five days, and they can, but it's never as tan as they want to get. And if they try to speed things up, they'll burn. So when someone comes in with a pass, we ask them how tan they want to get.

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