Sierra Nevada Brewing Company: Ken Grossman

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We were out of money for I don't know the 10th time it had uh gone to family and said, you know, we just need another five thousand or whatever and we can get the doors open. We did that a bunch of times and so we were at a point where it's like we can't go ask for money again. We've told them that this was the last time like five times ago. And I just thought to myself, you know, if we're down to this desperate of uh situation, we got no money, or we know we We're not gonna make it.

From NPR, it's how I built this. a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Raz on the show today. How Ken Grossman went from brewing batches of bitter beer in his closet Building America's third largest craft brewery?

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