Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

For the time that you Started with the first Until the time you could actually sell eggs. Was it weeks, was it months?

Uh months. I figured to get started I wanted to start selling to restaurants. But I was getting a lot of no's. They could buy eggs from Cisco.

For eighty nine cents a dozen. And they're not gonna pay me. four dollars a dozen when they buy pretty ten cents. I kept hearing from chefs. An egg is an egg is an egg is an egg. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements.

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