Advice Line with Bobby Trussell of Tempur-Pedic

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800. 433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you like help with. All right, let's get to it. Joining me today is Bobby Trussell, founder and former CEO of Temper Pedic. Bobby, welcome back to the show. Thanks, Guy. Great to be here. It's great to have you. You were first back on the show in 2018. I love your story. It's a st a lot of people ask me what my favorite episodes are, and I can't answer, but I I do cite yours often because it's such an unlikely story. You you are in Kentucky, you started your career horse racing, you were reading thoroughbreds, and when you were in your 40s.

Uh there was a recession, the money up, and you were about a million dollars in debt. I mean you were more than broke. And through a an unusual connection in the horse world you came across a product. In Sweden of all places that we we now know as memory foam, and you thought

This could make the perfect Mattress. Basically Gambled everything, you brought it to America. uh and you made mattresses and you've essentially built temper pedic.

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