Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js)

One of our users yesterday submitted feedback. They were saying, V Zero is like a super genius five year old PhD with ADHD. I'm not gonna oversell this as like it knows everything about everything, but it has this sparks of Brilliant. How do you think things are gonna change for product managers, for product teams? People could be more full stacked. Imagine a designer that can ship a fully baked product, a product manager that can prototype and ship to production. We shouldn't put limits on ourselves and what we can build and what we can ship and what we can dream about. Making possible invisible surfaces. A lot of people are wondering what happens to engineer should I learn how to code? A lot of the programming jobs to be done that used to be specializations, I think, are going away in a way. They're translation tasks, but knowing how things work under the hood is gonna be very important for you because you're gonna be able to influence the model and make it follow your intention a lot better. We hear this word taste all the time. In terms of building taste, people are always like, How the hell do I do that? Taste sometimes I think we think of as like this inaccessible thing that Oh, that person was born with taste. I see it as a skill that it can develop.

I think is extremely important to try lots of products. We have one of our sort of internal operating principles as increasing exposure hours. Try to quantify how much time you expose yourself to watching how people use your products. And you'll develop that muscle. Where do you think the biggest change is gonna happen? We need to Stop talking about AI at some point. I just see a future where AI becomes synonymous with software. We build software and we use software to build software. Today, my guest is Guillermo Rausch. Guillermo is the founder and CEO of Vercel, which amongst other things makes a product called V Zero. which has become one of the most popular AI website building tools in the world. He's also a legendary engineer and contributor to open source. He's created some of those popular JavaScript frameworks in the world like Next.js and Socket IO.

He's both a builder and is building a product that's gonna change the way we all build products in the future. This episode is incredible. If you want to really understand how product development is gonna change with the rise of AI and what skills you should be focusing on right now, I highly recommend you keep listening. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. Also, if you become a yearly subscriber of my newsletter, you get a year free of linear, notion, superhuman, perplexity pro, and granola. Check it out at lenny's newsletter.com. With that, I bring you Guillermo Rausch. This episode is brought to you by Work OS.

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