Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation

Expo West is a really big event in CPG, especially in Better For You. Yep, it's a big convention, Anaheim. Yeah. We Using this temple event as being our launch.

So we had spent a lot of our money on I think like almost$90,000 on building a booth. uh you know you have to pay for the space you have to get product out there it was like our big bet And we ship out. to launch Poppy March 3rd, 2020, the first week of COVID.

And then a day into it, they canceled the entire thing. And at that moment it was just so devastating for us because We're like, oh goodness, this was our moment. Where do we go from here? Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. I'm Guy Roz and on the show today how a Mom and Pop Beverage Made with Apple Cider Vinegar got remade as Poppy, a soda sensation that sold to Pepsi.

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