Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

Let's talk about product market fit. You have to deliberately not act on the feedback of many of your early users. And this is at the same time as listening to people intensely and building what people want. That's what we're here to do is to make something that people want. But it can't be all people. And the question becomes, how do you listen to them? And then even of what they say, what do you pay attention to and what don't you? And the trick here is You're not doing what a lot of COs think they need to be doing with their time. A lot of COs think they need to spend time on hiring or org building, and you intentionally, I will spend time on product and marketing design. So this is a technique that I call the switch lock. And it's born out of the observation that your calendar says what you thought you were going to do, but it's really only your trail of work that describes what you actually did. How can we capture that? So I came up with the following idea. What if I just did whatever the heck I wanted? What's the most pivotal moment in your career in your life? I learned the real

Secret behind virality. There is no such thing as a truly viral product. What then is the true secret? It is. Today my guest is Rahul Vora. Rahul is the founder and CEO of Superhuman. And one of the most thoughtful and insightful and articulate founders that I've met. As you'll see in our conversation, it's hard not to be captivated by Rahul's storytelling skills.

And also his really insightful takes on how to build great products and teams. This episode is for anyone who's looking to build their product taste, help their teams move faster, learn how to think better from first principles, and also learn about Superhuman's very unique approach to building their company, including why they manually onboarded every single new user for years and why they decided to stop. Why they ignored most of their customer feedback on their way to finding product market fit, and also how you can use his approach to finding product market fit for your own company. Also the power of game design in building great products, a very contrarian take on pricing strategy, what Rahul has learned about building scale products on top of AI and LLMs, and so much more. A huge thank you to Ed Sims, Conrad Irwin, Bell Trenchard, and Gara Vora for suggesting questions and topics for this conversation. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube.

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