Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition

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We took a conscious decision to embrace a lot of risk and say, hey, it sounds crazy, but crazy is good because the night is always the darkest before dawn. And you can imagine if you build over 16 years from zero to almost a 4 billion US dollar brand, you have to have a very, very strong execution engine or it will fall apart in that journey. So it's really an opportunity. to build a brand that doesn't have to be ultimately the absolute biggest, but is the most premium brand of the future. That's David Aleman, co-founder and co-CEO of AN.

AN is the bellwether for a new generation of athletic footwear and apparel companies that are posing a significant challenge to the likes of Nike and David explains how AN is taking advantage of the increased visibility of sports in society, partnering with stars like Zendaya, Roger Federer, and others, and appealing to what he calls the movement class. Whether you've ever slipped on a pair of OnCloud shoes or not, David's insights will inspire you to to keep moving personally and in your business. So let's get to it.

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