How I Built Resilience: Sandra Oh Lin of KiwiCo

Hey everyone and welcome to How I Built This Resilience Edition. On these episodes, we talk with entrepreneurs and other business leaders about how they're coping during this very challenging time. And today we're gonna hear from Sandra O'lin, the founder and CEO of Kiwico. Kiwi Co makes arts and science projects for kids and ships them out in monthly subscription boxes or crates. In March, when students began learning from home, Sandra's company saw a spike in orders, and it now shipped over twenty million boxes around the world. I spoke with Sandra from her home in the Bay Area.

Where she's trying to keep up With demand. Tell us a little bit. more about Kiwi Co. For people who don't know what what you do, tell us about your your company. Yeah. So we design and we deliver hands on experiences. for kids, kids of all ages. So we have different types of experiences and products that we develop for newborns and infants all the way through to kids at heart. So teens and even grown-ups.

And these hands-on experiences, they range. So science, experiments, games that kids make and play, uh projects that encourage imaginative play. And they're all centered around this idea of how can we encourage kids to see themselves as makers. Um and I think the probably the best known product is the Kiwi Crate. And inside like you'd get pipe cleaners and different, you know, like styrofoam balls and I I think that's probably the best known product that you guys make, right? The Kiwi Crate. Yeah, yeah. I mean that's our flagship line. So Kiwi Crate is geared for early elementary age kids, so ages five to eight.

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