20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
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Make your product your strongest marketing channel. Whoever came up with the branding or brand and performance marketing made the biggest mistake and did the the biggest injustice. The fundamental learning and experiment is how you think about the engine itself. This is 20 Growth with me, Harry Stebbings. Very simple.
20 Growth is the monthly show where we sit down with the best growth leaders in the world to uncover how they built their growth engines, the strategies, the lessons. all of it unpacked. Today we have Maya Gupta, currently CMO at Kraken, one of the world's largest crypto platforms. Prior to that, he led marketing, business transformation and growth at Gannett, USA Today network. He also led growth at Spotify.
He was the CMO at Freshly, which was acquired by Nestlé. And check this out, he was the first ever chief marketing technologist at Kimberley Clark, one of the world's most famous brands. But before we dive into the show today, Secureframe empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses, including NASDAQ, Angellist, Doodle, and Coda, trust Secureframe to expedite their compliance journey for global security and privacy standards such as SOC2 and ISO 27001, CMMC, NIST standards, and more, backed by top tier investors in corporations like Google and Kleiner Perkins, the company is among Forbes's list of the top 100 startup employers for 2024, G2's best software awards for higher satisfaction products and a recipient of the 2024 Cybersecurity Excellence Awards, something I definitely never got in school myself.
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