The CMO is a dying role, says Digitas' Amy Lanzi

Oh Meine Zehen bringen mich um. Diese Schuhe sind viel zu eng. Trägst du immer noch diese spitzen Dinger? Ich meine, sind nicht alle Laufschuhe so geformt? Nein, du brauchst Altras. Altras? Altras sind geformt wie deine Füße mit einer fußförmigen Zehenbachs. Einfach viel bequemer. Zwinge dein Lauf mit Hallenziehen. Okay, das klingt traumhaft. Mehr Komfort, Kraft und Dynamik. Alles durch die Passform. Altra versteht das einfach. Ultra, stay out there.

Hello and welcome to Decoder. I'm Neil I Patel, editor in chief of The Verge, and Decoder is my show about big ideas and other problems. We've got a special decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America. in front of a live audience at the Uber villa at the Canned Lion Advertising Festival in the south of France. I know, it's a hard gig. But I do it for you. Amy's been on Decoder three times now, and she's one of my very favorite people to chat with. She is clear-eyed about what the advertising industry really is and does for brands, and what all that money sloshing around the ad-supported internet really accomplishes. In fact, you'll hear her say directly that she thinks the traditional chief marketing officer role is done for. that her job is driving business results using data and analytics. That might sound straightforward, but it was a shocking statement at Cannes, which is where the entire advertising industry gathers every year, drinks rose, and convinces itself of outrageous nonsense.

This year, the big trends everyone we're talking about were creators and of course AI. And Amy and Digitas Parent Company Publicis weren't holding back when it came to calling out the AI nonsense for what it is. Public says actually put out an ad before Cannes, listing all of the false promises being made about AI when it comes to advertising. So I asked Amy about that. And what AI might actually be good for.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (56 minutes, 11,319 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.